For media agencies & planners

A new OOH channel
your clients can't
get elsewhere.

Back Door Ads gives agencies access to GPS-verified vehicle advertising across the UK. Per-kilometre billing, real impression data, self-serve campaign builder. Add a genuinely differentiated outdoor format to your media mix — and take a margin doing it.

Talk to our agency team → Try the campaign builder
Media planner reviewing OOH campaign data
£1.49
CPM — van mixed routes
2.6M
Impressions from £3,900
97%
Message recall vs 19% for static
#1
Most noticed moving OOH format
The commercial case

Why vehicle advertising
belongs in your media plan.

OOH is growing. Vehicle advertising is the fastest-moving format within it. Here's why smart planners are adding it now.

01
Unskippable by design
No ad blockers. No skip button. No algorithm. A wrapped van moving through your client's target area is seen by everyone in its path — pedestrians, drivers, passengers. There is no opt-out.
02
Verified delivery
Every campaign is tracked by OBD hardware GPS. Your client gets a delivery report showing exact kilometres driven, zones covered, and estimated impressions — not a promise, a record.
03
Pay per km, report in impressions
Billing is per kilometre driven with the ad live. Impressions are estimated from zone data and vehicle type. Your clients get a familiar performance metric; you get a transparent cost structure.
04
Local reach that moves
Unlike a billboard fixed to one spot, a wrapped vehicle moves through your client's entire target geography daily. An estate agent's ad drives past their own listings. A restaurant reaches the commuters who pass the door every morning.
05
No minimum commitment
Start with a single vehicle for four weeks. Scale when it works. No 12-month contracts, no site-specific minimums. This makes it easy to trial for a client and easy to justify to a budget holder.
06
Your margin, your call
We publish transparent per-km rates. Agencies can apply their standard planning margin on top. We don't have a published "agency rate card" — talk to us about how you'd like to structure campaigns for your clients.
"Wrapped vehicles are the most noticed moving advertising format on the road."
OAAA & Nielsen Out-of-Home Advertising Report · Cited by Outsmart UK
83%
recall OOH ads within 30 mins of purchase
Outsmart UK
64%
noticed a wrapped vehicle in the last month
Nielsen OOH Study
97%
message recall vs 19% for static advertising
3M Vehicle Graphics Research
How we compare

Vehicle advertising vs
traditional OOH formats.

An honest comparison of what each format delivers. Vehicle advertising doesn't replace other OOH — it complements it, covering the gaps static formats can't reach.

Format Back Door Ads vehicles Roadside billboard Bus T-side
Minimum spend From £1,050 £2,000–£5,000/month £800–£2,000/month
Contract Typically 4 weeks+ Typically 4–12 weeks Typically 2–4 weeks
Location targeting Flexible — covers streets, estates, retail parks, commuter routes Fixed to one location Fixed bus routes only — residential streets and rural areas missed
Delivery verification ✓ OBD GPS — per-vehicle, per-campaign km ✗ Assumed impressions only ✓ GPS tracked per vehicle
Impression recall ✓ 97% message recall (3M) ~19% recall for static ~25–35% recall
Effective CPM From £2.50 £3–£8 CPM typical £4–£10 CPM typical
Self-serve booking ✓ Online campaign builder ✗ Agency/sales required ✗ Agency/sales required
How it works

From brief to live campaign
in four steps.

01
Upload your artwork
Send us your client's logo and key visuals. We lay them out across the campaign vehicles and send you design proofs for approval — sized and positioned correctly for each vehicle type. Nothing goes to print until you've signed off.
02
We match vehicles
We identify vehicles from our fleet that cover your client's target geography and routes. You approve the match before anything goes live.
03
Print, fit, launch
We coordinate artwork approval, print production and vinyl application. Most campaigns are live within 5–10 working days of final approval.
04
Verified delivery report
Your client gets a full delivery report — km driven by zone, estimated impressions, campaign duration. Real data to put in the deck, not estimated reach.
Transparent pricing

What your client pays.
What the numbers look like.

Illustrative campaign

1 Van · Rear + Sides · 18 Weeks · Mixed Routes

A mid-range campaign covering city, suburban and motorway routes with a van. Typical of what a regional business or franchise would run as a brand awareness campaign.

Total client cost £3,900
Est. impressions 1.6M
Cost per 1,000 impressions £2.50
Campaign duration 18 weeks

OTS (opportunities to see) estimates based on DfT traffic flow data with 20–25% noticeability factor. Actual results vary by route, time of day and traffic density.

Best-fit clients

Which clients should you
be pitching this to?

Vehicle advertising works best for brands where local reach, repeated exposure and physical presence matter. Here's where we see the strongest fit.

Estate agents, property & developers
Your client's ad drives past their own listings. Brand awareness precisely where buyers are looking. Franchise businesses especially benefit from consistent local presence.
Food, drink & hospitality
Reach commuters and pedestrians close to the point of purchase. Research shows 83% of people recall OOH ads within 30 minutes of a buying decision.
Healthcare & dental
New practice, specialist service or health campaign. Vehicle advertising saturates a catchment area in a way a single billboard location simply cannot.
Retail & e-commerce
Drive footfall and online traffic simultaneously. QR codes on vehicle wraps bridge physical and digital — a natural add-on to a broader media plan.
Home services & trades
Builders, plumbers, electricians and cleaning companies operate hyper-locally. Vehicle advertising in their exact service area builds the name recognition that drives inbound calls.
Franchise & multi-location brands
Run the same campaign across multiple cities simultaneously, each with locally-matched vehicles. Consistent national brand, delivered locally — and fully reportable by region.
Franchise & multi-location brands

National brand.
Local vehicles.

Franchise businesses and multi-location brands face a consistent problem: national campaigns feel generic locally, and local campaigns are too expensive to run at scale. Vehicle advertising solves both at once.

We match your brand to vehicles already driving the catchment areas of each franchise location — the same creative, delivered locally, with full regional reporting so each franchisee can see their own numbers.

Start a franchise campaign
One brief, many cities
Submit a single campaign brief. We source vehicles in each target city simultaneously — same creative, locally placed. No separate media buys per location.
Regional reporting per location
Every campaign is reported by location — km driven, impressions delivered, and spend — so each franchisee gets their own performance data and you get the consolidated view.
Budget split by location
Bill centrally or split the invoice by franchise territory. We support both models — useful whether the franchisee contributes to their own marketing fund or the brand covers everything centrally.
Scales up or down
Opening a new location? Scaling a pilot from 3 cities to 30? Vehicle advertising scales with you — no renegotiated contracts, no long lead times per new market.
Ready to add vehicle advertising?

Let's talk about
your clients.

We work directly with agency planners and buyers. Talk to us about rates, white-label reporting, and how to structure your first campaign. No obligation, no sales pitch — just numbers. Or email us directly at [email protected] and we'll come back to you within one business day.

Get in touch → Try the builder first