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No agencies. No mystery. No hidden costs.

From idea to van
in days, not weeks.

Here's every step — for advertisers and vehicle owners alike. Nothing happens without your approval at every stage.

Branded van driving through a UK high street at golden hour
For advertisers & brand agencies

How your campaign works

1
Browse

Find the right vehicles

Browse available UK vehicles filtered by city, zone type (city / suburban / motorway), vehicle type and ad space. Every listing shows the vehicle's typical routes, weekly mileage and your estimated impression reach — before you commit a penny.

Filter by city, zone type, vehicle size
See estimated daily OTS per vehicle before booking
Free to browse — no account needed
Browse available vehicles →
2
Plan

Build your campaign

Set your budget, region and zone preference. The campaign builder shows you exactly what your money buys — km delivered, vehicles matched, impression estimates — before you create an account. No surprises.

Budget from £1,050 · weekly pricing shown upfront
Select city, suburban or motorway routes
Volume and duration discounts calculated automatically
Try the campaign builder →
3
Design

We handle the creative

No designer? No problem. Send us your logo and a brief — our team creates 2–3 professional wrap design options at the exact panel dimensions of your chosen vehicle. Nothing goes to print until you've approved it.

Design included free with every booking
2–3 options delivered within 5 working days
Have your own artwork? We prepare it for print at no charge
Revision rounds included — approve before anything is printed
Submit a design brief →
4
Book & Pay

Pay securely. Fleet owner confirms.

Pay via Stripe. The fleet owner receives your booking request and has 48 hours to accept. If they decline, you're automatically refunded in full — no questions, no delays. A booking contract is auto-generated the moment they accept.

Stripe-secured payment — no card details stored by BDA
Auto-generated contract issued on confirmation
Full refund if fleet owner declines — instant, automatic
5
Print & Wrap

We arrange everything. You do nothing.

Back Door Ads coordinates with our vetted UK print network and fitting team to produce and apply the vinyl. The fleet owner drops their vehicle off — or we arrange a mobile fitting where possible. Print and fitting costs are included in the campaign price you see at booking.

Professional vinyl print — calibrated to vehicle panel dimensions
OBD tracking device fitted at the same appointment
Wrap removal arranged at campaign end — no residue, no cost to you
6
Live & Tracked

Your ad drives. You watch it work.

From the moment the wrap is on the vehicle, every kilometre is logged by the OBD device — classified by zone (city, suburban, motorway) and verified against your campaign rate. Your advertiser dashboard shows live progress: km delivered, budget consumed, estimated impressions to date.

Live dashboard — km logged by zone, in real time
Only pay for km driven with wrap live — engine-correlated
Signed GPS delivery certificate issued at campaign end
Pro-rata refund if campaign is cancelled early
Start your campaign →
For vehicle & fleet owners

How earning works

1
Sign Up — Free

Register in under 5 minutes

Create your account and enter your vehicle's registration number. We look up your make, model, year, fuel type and colour automatically via the DVLA — no manual typing, no mistakes. Add your typical routes and weekly distance and you're done.

£0 to join — no subscription, no upfront cost
DVLA auto-fill — enter plate, we handle the rest
Pause or leave at any time — no lock-in
Register your vehicle →
2
Get Matched

We find you a campaign

When an advertiser's campaign matches your vehicle type and routes, we contact you with an offer. You review the brand, the design, the dates and the earnings — and you decide. You are never required to carry any specific advertisement.

You approve every campaign before anything happens
Decline any brand that doesn't suit you — no penalty
New campaign offers appear in your dashboard
3
Wrap + OBD Fitted

One appointment. We handle everything.

Back Door Ads arranges a professional wrap fitting at a location convenient to you. At the same appointment, a small OBD tracking device is plugged into your vehicle's diagnostic port under the dashboard. The whole visit typically takes 2–4 hours. Both are arranged and paid for by us.

Professional vinyl — removable, no damage to paintwork
OBD device: plug-in, runs off vehicle power, no app needed
£99 device cost deducted from your first payout — not charged upfront
£50 returned when you send the device back at campaign end
4
Drive Normally

Just drive. The device does the rest.

The OBD device logs every kilometre automatically — no app, no check-in, no involvement required. Use Google Maps, take calls, carry passengers. Earnings build in real time and appear in your dashboard as km accumulate. City kilometres earn more. Motorway kilometres earn less but add up fast.

Car: from 29.4p/km city · 17.8p/km suburban · 11.8p/km motorway
Van: from 39.2p/km city · 23.8p/km suburban · 16.8p/km motorway
HGV: from 44.1p/km city · 26.6p/km suburban · 19.6p/km motorway
See full rate breakdown →
5
Get Paid

Monthly. Direct to your bank. Automatic.

Earnings are paid to your bank account by the 15th of each month via Stripe Connect. No invoicing, no chasing, no paperwork. The £8/month data fee is deducted automatically from earnings — never charged separately. At campaign end, we arrange wrap removal at no cost to you.

Paid by the 15th of each month — automatic via Stripe Connect
£8/month data fee deducted from earnings, not billed separately
Wrap removal arranged by us at campaign end — free, no residue
Return the OBD device and receive £50 back
Start earning →

Own a vehicle? See how fleet owners earn →

No hidden costs

Every cost — media, print, and fitting — is shown before you commit. The price you see is what you pay.

Fully managed

Design, print, fitting, tracking, removal — everything is handled. You browse and book. We do the rest.

GPS verified

Every kilometre logged by OBD hardware. You see exactly what was delivered — not estimated, not assumed.

Common questions

Typically 7–14 days from payment to wrap on vehicle. This covers the fleet owner confirmation window (48 hours), design approval (5 working days for new briefs), print production (2–3 days) and fitting scheduling. If you supply print-ready artwork, it's usually closer to 7 days.
You can join our advertiser waitlist and we'll notify you the moment a vehicle matching your target area comes onto the platform. Fleet inventory is growing weekly — especially in London, Manchester, Birmingham and Glasgow.
Yes. Fleet owners have the right to review and decline any campaign offer. If they decline, you're automatically refunded in full. We then match you with the next available vehicle in your target area. In practice, most campaigns are accepted within 48 hours.
Most standard vehicle policies permit advertising wraps, and in most cases there's no additional premium. You should inform your insurer before the wrap is fitted. We provide a letter of confirmation you can share with them. The wrap is fully removable and leaves no lasting change to the vehicle.
The OBD device is engine-correlated — it only records kilometres when the engine is running and the vehicle is moving. It does not count idle time, charging stops, or time parked. Journey data is zone-classified (city, suburban, motorway) based on GPS coordinates. You can see your full journey log in your dashboard.
Back Door Ads arranges wrap removal at no cost to the vehicle owner. A signed GPS delivery certificate is issued to the advertiser. Fleet owners receive their final payout within 14 business days. The OBD device is returned and a £50 recycling reward is added to the fleet owner's next payout.