Five steps. See exactly what your budget buys before you commit.
1
Budget
2
Region & zones
3
Vehicles
4
Tracking
5
Your options
Step 1 of 5
What's your budget?
Enter your total campaign spend including production. A starter campaign — 1 car, rear vinyl, 4 weeks on suburban and motorway routes — comes in at around £1,050–£1,200 all-in including print and fitting. Larger campaigns with vans or city coverage cost more. We'll show you the exact split before you commit.
£
Campaign length:
Step 2 of 5
Where and what kind of coverage?
Pick your target region, then choose the zone type that matches your campaign goal. Zone mix affects both your reach and your rate per kilometre.
✓
Nationwide — all of the UK
Maximum fleet availability across all regions and zones
London
South East
South West
Midlands
North West
North East
Yorkshire
Scotland
Wales
Zone preference
£0.50
City-heavy
Pedestrians, shoppers, commuters. Eye-level exposure in slow-moving urban traffic. Best for B2C brands targeting local audiences.
City70%
Suburban25%
Motorway5%
£0.38
Balanced
A mix of urban, suburban and arterial road coverage. Suits most campaigns and maximises total reach across different audience types.
City35%
Suburban40%
Motorway25%
£0.27
Motorway-heavy
Drivers at speed. Massive surface area, long dwell times at distance. Best for brand awareness, logistics, and national campaigns on HGVs and vans.
City10%
Suburban30%
Motorway60%
Step 3 of 5
Any vehicle preferences?
Prefer or avoid any type. Leave blank and we'll pick the best mix for your budget, region, and zones.
Car
Urban and suburban. Agile, widespread.
+
−
Van
All zones. High visibility, large surface.
+
−
HGV
Motorway and A-road. Maximum impact.
+
−
+ Prefer− AvoidNo selection = no preference
Step 4 of 5
How tracking works
Every vehicle on Back Door Ads uses OBD hardware tracking — a small plug-in device fitted to the vehicle's diagnostic port. It logs every kilometre driven with your ad live, verified by GPS. You only pay for what's actually delivered.
OBD Hardware GPS — included with every campaign
✓Always-on — no driver involvement needed
✓Engine-correlated — only counts live journeys
✓Live dashboard showing km logged by zone
✓Signed delivery certificate on campaign completion
✓Impression estimates updated throughout campaign
Your campaign options
Three packages based on your choices. Impression figures are estimates. Production costs are estimates and will be confirmed at booking.